Protesters gather at Tesla dealerships nationwide for ‘Tesla Takedown’

• The most organized “Tesla Takedown” protests targeting Elon Musk were held at 277 Tesla showrooms across the U.S. on Saturday. Meanwhile, smaller turnouts cropped up in numerous European cities.
• Some protesters vandalized Tesla vehicles, which U.S. Attorney General Pam Bondi condemned as domestic terrorism.
• Musk reassured employees on March 20 that the Model Y would remain the best-selling car and predicted Tesla would sell over 10 million cars worldwide by next year.

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Hundreds of protesters gathered at Tesla dealerships across the United States on Saturday, March 29, representing the most organized and widespread “Tesla Takedown” event by the Action Network, which named the day a Global Day of Action.

The movement, which hopes to deepen a recent decline in Tesla’s sales and stock over owner Elon Musk’s deep ties to the Trump administration, aimed to surround all 277 of the automaker’s showrooms and service centers in the U.S. The movement also targeted more than 230 Tesla locations worldwide, although turnout in Europe was smaller compared to the U.S.

#TeslaTakedown trended on X, the social media platform owned by Musk, showcasing scenes from protests in cities such as Seattle, Manhattan and San Francisco. Meanwhile, counterprotests erupted across the country, with hundreds showing support for Musk and DOGE.

Not all protests have been peaceful

While the “Tesla Takedown” events have been overwhelmingly peaceful, some opponents of Musk resorted to setting his company’s vehicles on fire, actions that U.S. Attorney General Pam Bondi condemned as domestic terrorism.

Musk’s reaction

Musk addressed employees amid ongoing protests on March 20, reassuring them that the refreshed Model Y would continue to be “the best-selling car on Earth again this year.” He predicted Tesla would sell more than 10 million cars worldwide by next year, up from approximately 7 million currently.

“There are times when there are rocky moments, where there is stormy weather, but what I am here to tell you is that the future is incredibly bright and exciting,” Musk said.