PepsiCo enters functional soda market with prebiotic launch
PepsiCo is launching a new prebiotic soda, its first major innovation in the traditional cola category in 20 years. The drink, Pepsi Prebiotic Cola, launches this fall and features 5 grams of cane sugar, 3 grams of prebiotic fiber, no artificial sweeteners and just 30 calories per serving.
It will debut in original cola and cherry vanilla flavors, with online sales beginning this fall and in-store availability expected in early 2026.
Why is Pepsi adding prebiotics to soda?
The new product reflects a growing consumer appetite for functional ingredients and gut health solutions. Ram Krishnan, CEO of PepsiCo Beverages North America, said the company aimed to give consumers “choice, optionality and functional ingredients” without sacrificing Pepsi’s signature taste.
The move comes months after PepsiCo acquired Poppi, a leading prebiotic soda brand, for nearly $2 billion. Poppi combines fruit juice, apple cider vinegar and fiber, helping drive interest in low-calorie, gut-friendly beverages.
Now, Poppi is at the center of an $8.9 million class action settlement over misleading health claims. Customers who bought Poppi between January 2020 and July 2025 can file for a refund — up to $16 without receipts. Claims are due by Sept. 26 at poppisettlement.com, with payments expected early next year if the settlement is approved.
How is the new cola being positioned?
Pepsi Prebiotic Cola will be sold in 12 oz. single cans and 8-packs, and will appear alongside traditional soft drinks — emphasizing its place within Pepsi’s broader portfolio, which includes Zero Sugar, Nitro Pepsi, and now Poppi.
Company officials say the goal is to align with evolving consumer tastes while staying true to the core flavor Pepsi has offered since 1898.
What other health-focused moves is PepsiCo making?
PepsiCo is also expanding its lineup of functional foods and drinks. PepsiCo CEO Ramon Laguarta said the company will introduce protein-enhanced beverages this year and reformulate snack brands like Lay’s and Tostitos to remove artificial ingredients.
Laguarta cited rising consumer demand for protein as a major driver of innovation, noting that consumers are adopting high-protein diets at a faster rate than in recent years.
Ella Rae Greene, Editor In Chief
